BRANDING
Barry-Wehmiller is a global manufacturing technology company. During a companywide rebrand focused on people and culture, I supported brand development and designed key marketing materials.
Each division was assigned a distinct color within the abbreviated BW mark, improving quick identification while keeping the overall system cohesive.
For Winkler + Dünnebier, I aligned business cards to the updated Barry-Wehmiller identity for a consistent look and feel across brands.
Machinery Support, a Barry-Wehmiller acquisition serving the flexible packaging industry, needed a clear, recognizable identity. I designed the logo for use across print and digital materials.
St. Anthony’s Medical Center needed a distinct brand for its new birthing center. I partnered with the team to develop the logo and supporting marketing materials that reflected the program’s mission and values.
Working with a cross-functional team, I helped redesign Barry-Wehmiller and its divisions, applying consistent brand elements to build a unified, recognizable presence.
After Winkler + Dünnebier (W+D) joined Barry-Wehmiller, I updated the W+D logo and refreshed marketing materials to match the parent brand.
Newtritious You was a wellness program at St. Anthony’s Medical Center focused on healthy habits. I collaborated with nutritionists to develop the logo and marketing pieces to support awareness.
Legacy Springs, a vacation resort in Riverton, Utah, wanted an identity with rustic charm and classic appeal. I designed a logo that reflects the setting and guest experience.