https://www.kevinmcdanielcreative.com/work daily 1.0 2026-07-09 https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731531349468-4D6C34C32RIQJVEHX7A4/BW+Exterior+Signage01.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731538261276-9QXN9YBMHBWNIETC0CCX/Building-signage.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731545300238-C7P0PHUEV426M0V96OF6/BW-Tradeshow-booth01.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731547292080-GUKSLG3Y4WB7KW35WUFA/Premium-Free-Dec-poster.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731884287564-IDNC4H88CWLVV9SS0XAK/SAMC-YHT.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731961540542-IN6KJ5JMN56XL101GT6H/Marketing%2Bsheets.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/d117d790-12e1-4d0a-9674-3fe18d7ff476/BW+logos.jpg Work - Make it stand out Barry-Wehmiller is a global manufacturing technology company. During a companywide rebrand focused on people and culture, I supported brand development and designed key marketing materials. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/35335f80-fc1e-4634-af20-00041e98f524/Business-cards.png Work - Make it stand out Each division was assigned a distinct color within the abbreviated BW mark, improving quick identification while keeping the overall system cohesive. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/412f9a4f-c8e4-4a04-9250-9b96c499b0cc/W-%2B-D-BC.png Work For Winkler + Dünnebier, I aligned business cards to the updated Barry-Wehmiller identity for a consistent look and feel across brands. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/28f1500d-2c36-4856-8d7b-f321162557a8/MS-logo.jpg Work - Make it stand out Machinery Support, a Barry-Wehmiller acquisition serving the flexible packaging industry, needed a clear, recognizable identity. I designed the logo for use across print and digital materials. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/99148e16-b8f4-493d-bdb4-a6dc6247c14b/Family+Birth+Center.jpg Work - Make it stand out St. Anthony’s Medical Center needed a distinct brand for its new birthing center. I partnered with the team to develop the logo and supporting marketing materials that reflected the program’s mission and values. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a1a1d320-21ab-4ae5-b80d-50d837722fa7/BW+LH_ALL+mockup.jpg Work - Make it stand out Working with a cross-functional team, I helped redesign Barry-Wehmiller and its divisions, applying consistent brand elements to build a unified, recognizable presence. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a12ae108-9bfd-445c-bfdf-7b5c3a150970/W+%2B+D+logo.jpg Work After Winkler + Dünnebier (W+D) joined Barry-Wehmiller, I updated the W+D logo and refreshed marketing materials to match the parent brand. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/b3c068cc-d458-4631-b861-fee0b8c7a0fc/Newtritious+you.jpg Work - Make it stand out Newtritious You was a wellness program at St. Anthony’s Medical Center focused on healthy habits. I collaborated with nutritionists to develop the logo and marketing pieces to support awareness. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/0dba249b-4434-4126-8e8f-7eaea2b24ce9/Legacy-Springs.jpg Work - Make it stand out Legacy Springs, a vacation resort in Riverton, Utah, wanted an identity with rustic charm and classic appeal. I designed a logo that reflects the setting and guest experience. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/bb522374-53de-41b1-a5d5-8690d5e7b2da/BW+Full+branding.jpg Work - Make it stand out Barry-Wehmiller rebranded stationery and refreshed photography. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/35a1d2aa-bd33-453c-89fe-6096fcb73eaf/BW+Packaging+Systems+Flyer.jpg Work - Make it stand out BW Packaging Solutions two-sided flyer. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/72ccd685-4b13-46b3-bfd4-b2fbe9bcf43a/Layout-1.jpg Work BW Packaging Solutions new booklet and photography. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/4ff543f7-87c7-433a-9f21-1043cfd77063/BW+Packaging+Solutions+Folder.png Work - Make it stand out BW Packaging Solutions booklet and folder design with new photography. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9269304c-aac4-44e7-b92c-952b68c2a2a5/BW+Packaging+Systems+Flyer2.jpg Work - Make it stand out BW Packaging Solutions flyer with new icons. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/6f5b0ce1-e8ff-4d3e-ac15-fcac557a42f4/BW-BRO.png Work - Make it stand out BW rebranded flyers for each division. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/c4fe59ab-3d60-44ec-976c-fdf530b15e23/BW+Tradeshow+booth02.JPG Work - Make it stand out Barry-Wehmiller at Pack Expo: Designed the full banner system for the booth. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/0c1e1500-2360-4319-ae06-cd8aa57bb67b/BW+Tradeshow+booth04.jpg Work - Make it stand out Barry-Wehmiller at Pack Expo: Branded lightbox display. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/385f7fc5-3f6c-4483-81a9-5afa7d350680/Foamcore-combined-signage.jpg Work - Make it stand out Equifax Expanding Horizons Event: Event signage suite. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/7683476b-cb33-4895-9603-d31c5edea4bc/Forum+Lightboxes.jpg Work Equifax Expanding Horizons Event: Lightboxes for daily schedules. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/c417bdd1-c169-475c-91c0-9260e9653f72/Forum+Program.jpg Work - Make it stand out Equifax Expanding Horizons Event: Program design. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/bd117a38-f7b6-4ea9-a973-bf916c3bde6d/BW+Tradeshow+booth05.JPG Work - Make it stand out Barry-Wehmiller at Pack Expo: Booth environment graphics. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/6543cb77-b5e2-4179-9e1b-a8fadabb5813/Forum+Stage.jpg Work - Make it stand out Equifax Expanding Horizons Event: Stage signage. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/824d41cd-8d0f-46a6-adeb-a995e549533c/Forum+Feather+Flag.jpg Work - Make it stand out Equifax Expanding Horizons Event: Outdoor feather flag. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/dd9d9d38-c1a8-42c8-88fe-532fc4d26db4/Forum+Banner+stand+01.jpg Work - Make it stand out Equifax Expanding Horizons Event: Stand-up banner. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/ae0c6120-af7b-4bc2-85e0-7da6e9aeecbe/Product+sheets.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF): Designed for a multi-product campaign, including flyers, ads, PowerPoint slides and bulletin inserts. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/667caa22-90f0-4a7d-b77f-fc52d85eeba4/YI+screen.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a8030793-e04c-4054-9ff5-7bb269496c7c/HT-BRO_FrontBack.jpg Work - Make it stand out Compass Health Brands: Designed a front-and-back brochure and provided photo direction. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/b0ccfc85-9655-4d3d-8b80-dd53e46a1731/Match+Moment+LCEF+SM.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF): Designed social assets from concept through final execution. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/e62f3432-797d-4021-85a1-a5188a8ba990/Marketing-mockup.jpg Work - Make it stand out Poster for a local marketing agency. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/095bc72c-3666-480f-bc4a-6de187c6b50b/YI+Ad.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF): Designed a rotating monthly ad series for Lutheran Witness magazine. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/26e170af-cf42-4c32-91e1-ac3d548bd7e6/YI+Bulletin+Insert.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9654994f-1165-4f7d-b3c1-476a6583c268/HT-BRO_Interior.jpg Work - Make it stand out Compass Health Brands: Brochure interior design. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/f7f276c5-09a7-42c7-89bb-aff5bb457b58/+NATA+Social+Ads+layout.jpg Work - Make it stand out Compass Health Brands: Designed social ads targeted to the National Athletic Trainers’ Association (NATA). https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/901b1829-97b7-4754-b899-97e8e1bb19e9/Equifax+poster Work - Make it stand out Equifax Workforce Solutions: Poster for an Equifax event. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/49c67db2-f498-47e1-a9d4-34d6778ee993/SAMC-CR.jpg Work - Make it stand out St. Anthony’s Medical Center Community Benefit Report: Led project direction, design and photo direction to highlight the hospital’s commitment to community health. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/8616e8bd-10a0-4992-a76c-a59eea055cca/MDF.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF) Mission Delivery Framework: Collaborated with senior leadership to design a booklet that explains how the strategic plan is being implemented across the organization. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/db475f54-9ec6-4583-b024-a60b86062017/IT+123.jpg Work - Make it stand out Interest Time (LCEF): Designed and photo-directed the quarterly publication for investors, borrowers and ministry support clients, shaping the magazine’s visual narrative. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9fe8d34d-b95d-4491-aafd-2e4eb958e87b/IT+128.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/f9701df9-718e-4b83-865e-997c2f231c43/BW+Packaging+Solutions+Folder.jpg Work - Make it stand out BW Packaging Solutions: Designed the folder and directed photography (or photographed myself) to support customer materials. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/301b46e5-fe56-4eb7-94c2-fb77393adfaa/Layout-1.jpg Work - Make it stand out BW Packaging Solutions: Provided photo direction and design for a core sales piece that clearly communicates BW Packaging Solutions’ services and capabilities. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/d27571ff-a6ad-4f93-9c4e-1e4879ececa3/Photography+layouts10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/45222612-7913-4f41-9804-a9444f133c52/Photography+layouts13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/183c5ec7-18d8-472b-801c-72aafa4e5719/Photography+layouts.jpg Work - Make it stand out Photo direction for Lutheran Church Extension Fund marketing materials focused on capturing the essence of community engagement and support. I was looking for imagery that reflects the values of faith, service and connection within the church community that resonated with the target audience. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/09b120c9-b64a-4c19-b68f-d9a5402f8507/BW-Folder-mockup.png Work - Make it stand out Barry-Wehmiller corporate: Designed the folder and captured or directed photography, primarily from corporate events. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/34e12b44-fa0d-45ec-8656-bf1830da332e/HT-BRO_FrontBack.jpg Work - Make it stand out Compass Health Brands: Designed a brochure and supported photo direction to align visuals with the product story. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/5c2b92a2-8a27-4bf3-8917-3193a373fc71/Photography+layouts12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/687872f8-ddec-4064-8e04-152670aa2723/Photography+layouts11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/2fc93f40-fb28-44f6-8ef2-0de1db1b6a1d/Photography+layouts2.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF): Selected imagery that reflects the organization’s values and creates a warm, welcoming tone. https://www.kevinmcdanielcreative.com/about daily 0.75 2026-07-09 https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1585428398027-8SBHXZDNXMZRDRRPY03K/Kevin.jpg About