https://www.kevinmcdanielcreative.com/work daily 1.0 2026-01-28 https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731531349468-4D6C34C32RIQJVEHX7A4/BW+Exterior+Signage01.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731538261276-9QXN9YBMHBWNIETC0CCX/Building-signage.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731545300238-C7P0PHUEV426M0V96OF6/BW-Tradeshow-booth01.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731547292080-GUKSLG3Y4WB7KW35WUFA/Premium-Free-Dec-poster.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731884287564-IDNC4H88CWLVV9SS0XAK/SAMC-YHT.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1731961540542-IN6KJ5JMN56XL101GT6H/Marketing%2Bsheets.jpg Work https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/d117d790-12e1-4d0a-9674-3fe18d7ff476/BW+logos.jpg Work - Make it stand out Barry-Wehmiller is a worldwide provider of manufacturing technology and services. When the owner decided to rebrand the headquarters and divisions, he aimed to highlight people and culture, not just the machines. I contributed creatively to the brand and designed the marketing materials. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/35335f80-fc1e-4634-af20-00041e98f524/Business-cards.png Work - Make it stand out Each division of Barry-Wehmiller was assigned their own colors to utilize in the abbreviated BW logo, which facilitated easy identification and contributed to a cohesive branding strategy. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/412f9a4f-c8e4-4a04-9250-9b96c499b0cc/W-%2B-D-BC.png Work Winkler and Dünnebier’s business cards were thoughtfully matched with the new Barry-Wehmiller brand, ensuring a cohesive representation of their shared values, mission and identity as integral players in their industry. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/28f1500d-2c36-4856-8d7b-f321162557a8/MS-logo.jpg Work - Make it stand out Machinery Support is another company acquired by Barry-Wehmiller. They supply thousands of affordable, high-quality replacement parts for flexible bagging machines and scales. Again, I designed their logo. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/99148e16-b8f4-493d-bdb4-a6dc6247c14b/Family+Birth+Center.jpg Work - Make it stand out St. Anthony’s Medical Center needed a distinctive brand identity for their new birthing center. I collaborated closely with their team to design a visually appealing logo and develop comprehensive marketing materials that effectively communicated their mission and values. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a1a1d320-21ab-4ae5-b80d-50d837722fa7/BW+LH_ALL+mockup.jpg Work - Make it stand out I collaborated closely with a talented team to redesign Barry-Wehmiller and its various divisions. Each division adopted the same cohesive style and branding elements as the parent company, ensuring a unified and recognizable presence. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a12ae108-9bfd-445c-bfdf-7b5c3a150970/W+%2B+D+logo.jpg Work Winkler+Dünnebier (W+D) is a German technology and service provider for the envelope and mailing industry. After its acquisition by Barry-Wehmiller, I updated the W+D logo and marketing materials. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/b3c068cc-d458-4631-b861-fee0b8c7a0fc/Newtritious+you.jpg Work - Make it stand out Newtritious You is a health program offered at St. Anthony’s Medical Center that actively encourages individuals to adopt healthy eating habits and engage in regular exercise. For this initiative, I collaborated closely with nutritionists to thoughtfully develop the logo and impactful marketing materials https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/0dba249b-4434-4126-8e8f-7eaea2b24ce9/Legacy-Springs.jpg Work - Make it stand out Legacy Springs is a vacation resort in Riverton, Utah, offering diverse outdoor activities. They wanted a logo that captures rustic charm and classic appeal, reflecting their natural surroundings and guest experience. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/bb522374-53de-41b1-a5d5-8690d5e7b2da/BW+Full+branding.jpg Work - Make it stand out Barry-Wehmiller rebranded stationery and new photography. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/35a1d2aa-bd33-453c-89fe-6096fcb73eaf/BW+Packaging+Systems+Flyer.jpg Work - Make it stand out BW Packaging Solutions two-sided flyer. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/72ccd685-4b13-46b3-bfd4-b2fbe9bcf43a/Layout-1.jpg Work BW Packaging Solutions new booklet and photography. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/4ff543f7-87c7-433a-9f21-1043cfd77063/BW+Packaging+Solutions+Folder.png Work - Make it stand out BW Packaging Solutions brochure with stapled insert. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9269304c-aac4-44e7-b92c-952b68c2a2a5/BW+Packaging+Systems+Flyer2.jpg Work - Make it stand out BW Packaging Solutions icon work. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/6f5b0ce1-e8ff-4d3e-ac15-fcac557a42f4/BW-BRO.png Work - Make it stand out BW divisions’ rebranded fliers. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/c4fe59ab-3d60-44ec-976c-fdf530b15e23/BW+Tradeshow+booth02.JPG Work - Make it stand out Barry-Wehmiller at PackExpo. My responsibilities included the design of all banners. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/0c1e1500-2360-4319-ae06-cd8aa57bb67b/BW+Tradeshow+booth04.jpg Work - Make it stand out Barry-Wehiller lightbox at PackExpo. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/385f7fc5-3f6c-4483-81a9-5afa7d350680/Foamcore-combined-signage.jpg Work - Make it stand out Equifax Expanding Horizons event signage. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/7683476b-cb33-4895-9603-d31c5edea4bc/Forum+Lightboxes.jpg Work Equifax Expanding Horizons lightboxes for daily event schedules. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/c417bdd1-c169-475c-91c0-9260e9653f72/Forum+Program.jpg Work - Make it stand out Equifax Expanding Horizons event program. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/bd117a38-f7b6-4ea9-a973-bf916c3bde6d/BW+Tradeshow+booth05.JPG Work - Make it stand out Barry-Wehmiller at PackExpo. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/6543cb77-b5e2-4179-9e1b-a8fadabb5813/Forum+Stage.jpg Work - Make it stand out Equifax Expanding Horizons stage signage. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/824d41cd-8d0f-46a6-adeb-a995e549533c/Forum+Feather+Flag.jpg Work - Make it stand out Equifax Expanding Horizons outdoor feather flag. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/dd9d9d38-c1a8-42c8-88fe-532fc4d26db4/Forum+Banner+stand+01.jpg Work - Make it stand out Equifax Expanding Horizons standup banner. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/ae0c6120-af7b-4bc2-85e0-7da6e9aeecbe/Product+sheets.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF) created a campaign for their different products. Flyers, ads, PowerPoint slides and bulletin inserts were designed. My responsibilities were the direction and design of this campaign. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/667caa22-90f0-4a7d-b77f-fc52d85eeba4/YI+screen.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/a8030793-e04c-4054-9ff5-7bb269496c7c/HT-BRO_FrontBack.jpg Work - Make it stand out Compass Health Brands, a company that makes healthcare products for consumers, produced a brochure (front and back). Duties included the design and photo direction. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/b0ccfc85-9655-4d3d-8b80-dd53e46a1731/Match+Moment+LCEF+SM.jpg Work - Make it stand out Lutheran Church Extension Fund (LCEF) social media for the “Match the Moment” digital marketing campaign to support church workers. My role involved all design aspects, from concept to execution. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/e62f3432-797d-4021-85a1-a5188a8ba990/Marketing-mockup.jpg Work - Make it stand out Poster for a local marketing agency. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/095bc72c-3666-480f-bc4a-6de187c6b50b/YI+Ad.jpg Work - Make it stand out Each month, a different Lutheran Church Extension Fund advertisement was placed in Lutheran Witness, the flagship magazine of The Lutheran Church—Missouri Synod (LCMS). https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/26e170af-cf42-4c32-91e1-ac3d548bd7e6/YI+Bulletin+Insert.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9654994f-1165-4f7d-b3c1-476a6583c268/HT-BRO_Interior.jpg Work - Make it stand out Compass Health Brands brochure (interior). https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/f7f276c5-09a7-42c7-89bb-aff5bb457b58/+NATA+Social+Ads+layout.jpg Work - Make it stand out Compass Health Brands—Richmar launched social media advertisements specifically for the National Athletics Training Association (NATA). https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/901b1829-97b7-4754-b899-97e8e1bb19e9/Equifax+poster Work - Make it stand out Poster for Equifax Workforce Solutions event. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/49c67db2-f498-47e1-a9d4-34d6778ee993/SAMC-CR.jpg Work - Make it stand out St. Anthony’s Medical Center’s Community Benefit Report served as an important resource showcasing the hospital’s commitment to community health and well-being. My responsibilities encompassed the direction of the project, as well as the design and the photo direction. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/8616e8bd-10a0-4992-a76c-a59eea055cca/MDF.jpg Work - Make it stand out The Mission Delivery Framework is a booklet where I collaborated with senior leadership on. The purpose of the booklet is to make others aware of how Lutheran Church Extension Fund is implementing the strategic plan across the organization. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/db475f54-9ec6-4583-b024-a60b86062017/IT+123.jpg Work - Make it stand out Interest Time is Lutheran Church Extension Fund’s (LCEF) official quarterly publication that informs investors, borrowers and ministry support clients about LCEF’s support for the church in sharing the Gospel. As the designer and photo director, I shape the visual narrative and presentation of this magazine. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/9fe8d34d-b95d-4491-aafd-2e4eb958e87b/IT+128.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/f9701df9-718e-4b83-865e-997c2f231c43/BW+Packaging+Solutions+Folder.jpg Work - Make it stand out Barry-Wehmiller’s Packaging Solutions folder was crucial for organizing materials for customers. I not only designed the folder, but I also directed an outside photographer or shot the photos myself. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/301b46e5-fe56-4eb7-94c2-fb77393adfaa/Layout-1.jpg Work - Make it stand out The Barry-Wehmiller Packaging Solutions booklet was essential for the sales team to effectively present to potential customers, as it comprehensively describes all the various services that BW provides. This informative booklet served as a valuable resource, highlighting the company's offerings and capabilities in a clear and engaging manner. My responsibilities was the photo direction and design. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/d27571ff-a6ad-4f93-9c4e-1e4879ececa3/Photography+layouts10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/45222612-7913-4f41-9804-a9444f133c52/Photography+layouts13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/183c5ec7-18d8-472b-801c-72aafa4e5719/Photography+layouts.jpg Work - Make it stand out Photo direction for Lutheran Church Extension Fund marketing materials focused on capturing the essence of community engagement and support. I was looking for imagery that reflects the values of faith, service and connection within the church community that resonated with the target audience. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/09b120c9-b64a-4c19-b68f-d9a5402f8507/BW-Folder-mockup.png Work - Make it stand out Barry-Wehmiller’s corporate folder contained all the “About Us” materials for the sales team. I designed the folder and shot or directed the photos, mainly from corporate events. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/34e12b44-fa0d-45ec-8656-bf1830da332e/HT-BRO_FrontBack.jpg Work - Make it stand out Compass Health-Richmar’s heat therapy sales brochure was crafted to showcase the various products and features. I played a key role in designing this promotional material and also assisted with the photo direction to ensure that the visuals complemented the overall message and appeal of the brochure. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/5c2b92a2-8a27-4bf3-8917-3193a373fc71/Photography+layouts12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/687872f8-ddec-4064-8e04-152670aa2723/Photography+layouts11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/2fc93f40-fb28-44f6-8ef2-0de1db1b6a1d/Photography+layouts2.jpg Work - Make it stand out This image was chosen to represent the organization's values and mission, featuring older adults approaching retirement. This made LCEF's retirement account materials feel warm and welcoming. https://www.kevinmcdanielcreative.com/about daily 0.75 2024-11-18 https://images.squarespace-cdn.com/content/v1/5aad914b266c07038171bd29/1585428398027-8SBHXZDNXMZRDRRPY03K/Kevin.jpg About